SUPPLIER

As a supplier in the consumer packaged goods industry you understand the competitive environment and what a critical role Category Management plays. Decisions are fact-based and category analysis is critical for discovering opportunities and tracking your category sales and profitability against your goals.
With your syndicated data (AC Nielsen, IRI, Homescan) Retail Right can keep you informed on your category performance.

• Develop account, channel or market category reviews to drive customer sales and profits
  
• Recommend the right product assortment for your customer
  
• Understand channel shifting, where consumers are shopping, how much are they spending
  
• Develop account specific merchandising, pricing and promotional strategies
  
• Understand the dynamics of private label vs. national brand

RETAILER

As a retailer in the consumer packaged goods industry you need to constantly review your category performance and make fact-based decisions in a timely manner to capitalize on opportunities. Category reviews are critical for the success of your business. If most of your day is spent meeting with suppliers, Category Management might not get the focus it deserves. Don't rely on your suppliers to bring you all the category analysis and recommendations you need to make important decisions.

With your store scanned data Retail Right can provide:

• Category Reviews
• An Assessment of New Product Performance
  Did you know that "more than 80% of new consumable products fail because those products bring nothing new to their intended targets. The failures are often me-too products that offer no significant real point of difference"1
• Brand Performance Reviews
• Data Analysis and Data Interpretation
• Professional Presentations with Actionable Recommendations
• Determine the Right Product Mix for your Planogram

1 = What Were They Thinking?: Marketing Lessons You Can Learn from Products that Flopped Robert M. McMath, Thom Forbes